small business marketing
| Most of the small businesses, which are
startups don’t usually have the resources to launch huge advertising
campaigns across multiple media formats. In fact, even long running and
existing businesses don’t always have an extensive cash allocation kept
aside for marketing.
This is because most of the marketing activities are extremely expensive. Despite of the adequate funding that large national companies enjoy, even they often find it difficult to develop successful advertising campaigns. And of course, with the increasing number of companies that advertise through every imaginable communication avenue, it is becoming increasingly difficult for small businesses to attract the attention of consumers. But, contrary to popular perception, there are many non-advertising approaches to marketing that can be used by the small businesses for promoting themselves. These non-advertising approaches generally require less money to implement and are often more effective than effective. But of course, there is a catch and that is that they require time and creativity to develop. One of the avenues that can be used for small business marketing is a coupon. Of course, it is not necessary to distribute the coupons in print advertising or in big direct mail campaigns. Handing out the coupons on the street corner, or at trade shows, or just about anyplace else is perhaps more effective. Another option is to send a few coupons to your best customers. And another thing that can be done is to include “next purchase” coupons in customer orders. Another interesting avenue for small business marketing are contests. Most people love contests. And what’s more surprising is that they even love to see other people win. This is proven by the phenomenal success of game shows on television. In case you choose to develop a promotional contest, make sure that you infuse it with fun. The key is to make the contest wacky and crazy enough. This will ensure that you get good media coverage for free. When it comes to discussing small
business marketing, the option of gifts is perhaps the most effective.
Most people love to receive something for free, even if they have to pay
a premium price for a more expensive item to get the freebie. This
technique has been used most successfully in the beauty and cosmetics
industry in India. And there is a
complete possibility of replicating the success of the method in the
area of small business marketing ~ Category editor Sakina Kadiwala. copyright data indianchild.com |
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