Promotional Marketing

Promotional marketing is a balanced combination of strategic activities, giveaways, presentation, and the right timing. The goal of promotional marketing is to increase your company awareness in the marketplace. Promotional Marketing includes branded gifts that usually tend to increase response rates and the overall effectiveness of your other marketing programs. Promotional Marketing is gaining a … Read more

India Marketing Scenario

Currently in India, the national economy and marketplace are undergoing rapid changes and transformation. A large number of reasons could be attributed to these changes. One of the reasons in these changes in the Indian Market Scenario is Globalization, and the subsequent and resulting explosive growth of global trade and the international competition. The other … Read more